7 Reasons Why Salespeople Should Post Regularly on LinkedIn

In an era where sales tactics seem to change as fast as social media algorithms, one platform has emerged as a game-changer for salespeople: LinkedIn. 

Let's be blunt – if you're not posting regularly on LinkedIn, you're missing out on many opportunities. It's no longer enough to just send connection requests and hope for the best. It's time to grab the bull by the horns, or should I say, grab the keyboard and start posting.

Here are the 7 reasons to post regularly on LinkedIn:

1. Establishing thought leadership

You're not just another salesperson; you're a voice of authority in your field. Beyond the conventional methods of pitching products, salespeople who step into the realm of thought leadership unlock a world of surprising results.

LinkedIn posts are your podium, your spotlight, your chance to show the world that you're not just selling products – you're selling industry trends, your point of views, asking some questions and challenging the status quo, sharing actionable tips and insights that only a true industry connoisseur can offer.

Thought leadership isn't a one-way street; it's about engaging in meaningful conversations that result in long-lasting relationships. And by sparking discussions and offering unique perspectives, you position yourself as a trailblazer, setting you apart from the competition.

Did you know that 58% of buyers trust thought leaders more than company messages? This isn't just a statistic; it's a revelation that highlights the power of positioning yourself as an expert rather than a sales machine. When you consistently share insightful content on LinkedIn, you not only educate your audience but also build credibility which can be the tipping point in closing deals.

2. Expanding network reach

LinkedIn isn't just a digital Rolodex; it's a vast ocean teeming with potential leads, partners, and collaborators. 

It’s a virtual playground where salespeople can redefine their reach in ways that might surprise you. Did you know that LinkedIn's user base has surpassed 800 million, spanning across 200 countries? 

When you consistently share valuable insights, you're not just adding to the noise – you're strategically casting your net wider, attracting connections that could translate into meaningful business relationships.

By consistently posting on LinkedIn, you position yourself as a visible and active player in your industry. This visibility isn't confined to your existing network; it extends to those you might never have reached through traditional methods. As you become a fixture in your connections' feeds, your brand familiarity increases, and you become the go-to source when they're seeking solutions within your domain

3. Building and nurturing relationships

In the fast-paced world of sales, it's easy to get lost in the transactional hustle. Buyers aren't interested in faceless suits; they want to connect with humans. 

B2B buyers are more likely to engage with sales professionals who are known industry thought leaders. Your LinkedIn posts aren't just content; they're an invitation for meaningful engagement that lays the foundation for lasting connections. Your posts aren't just pixels on a screen; they're snippets of your life, your experiences, and your stories. Sharing these creates a bond that goes beyond business. 

By consistently sharing valuable insights, you're not just showcasing your expertise; you're igniting conversations that foster genuine connections. These conversations often begin as comments on your posts, evolve into private messages, and eventually lead to fruitful collaborations or deals.

Studies reveal that 84% of B2B decision-makers start their buying process with a referral. This means that the relationships you nurture on LinkedIn have the potential to extend beyond the platform, influencing real-world buying decisions. Your LinkedIn engagement is an investment in relationships that can lead to referrals, repeat business, and partnerships. 

So, next time you're crafting a LinkedIn post, remember that you're not just sharing content; you're laying the bricks for a network of relationships that could redefine your sales success. Remember, people buy from people they like and relate to.

4. Showcasing products or services

The old-school method of shoving product features down prospects' throats is as outdated as dial-up internet. Enter LinkedIn, the arena where salespeople can flip the script and make showcasing products or services an engaging and, dare I say, delightful experience.

Bombarding your audience with generic sales pitches is a one-way ticket to the ignore button. Instead, harness the power of your LinkedIn posts to create a narrative that resonates with your audience's pain points and aspirations.

Use your posts to showcase how your offerings can solve real-world problems. Share before-and-after success stories, sprinkle in some client testimonials, and watch as your credibility shoots through the roof. When you share a post showcasing how your product or service has transformed a client's dilemma into a success story, you're not just flaunting features; you're igniting emotions. 

5. Humanizing the sales process

The sales landscape is no longer a stiff corporate tango where prospects are mere targets to be conquered. LinkedIn presents the golden opportunity to rewrite the script and inject genuine humanity into the sales process. 

​Your LinkedIn posts aren't just status updates; they're windows into your world, a canvas where you paint your experiences, challenges, and wins. 

Authenticity trumps polished sales pitches any day. When you share a behind-the-scenes glimpse of your day, a snippet of your journey, or even a candid blooper reel, you're not just selling a product; you're selling the human being behind the brand. 

Your LinkedIn feed becomes an avenue where prospects don't just see you as a salesperson; they see you as someone relatable, someone they'd want to work with.

By humanizing your sales approach on LinkedIn, you're dismantling the wall between seller and buyer, transforming your interactions from cold transactions into warm conversations. The surprising result? You're not just closing deals; you're building bridges of trust that extend beyond the digital realm. 

So, the next time you're drafting a LinkedIn post, remember that you're not just sharing content; you're tearing down barriers, showcasing the real you, and creating connections that are grounded in authenticity.

6. Staying top-of-mind

In the fast-paced whirlwind of business, out of sight often means out of mind. But fear not, because LinkedIn has the potential to be your ultimate tool for staying top-of-mind in a world that's swamped with information overload.

On average, it takes about 8 to 14 touchpoints to generate a viable sales lead. Now, imagine if each of those touchpoints was a valuable LinkedIn post that your connections eagerly engage with. It's not just about being visible; it's about becoming a constant presence that your prospects willingly welcome into their professional lives.

When your connections see your posts as nuggets of wisdom rather than mere self-promotion, you're not just staying top-of-mind; you're carving out a space in their mental landscape as an indispensable source of knowledge.

By consistently showing up in your connections' feeds with content that educates, entertains, or enlightens, you're not just clinging to the periphery of their awareness; you're becoming a fixture in their professional journey. 

The result? When they're in need of a solution, your name is the one that dances to the forefront of their mind. 

Remember that you're not just sharing content; you're scripting your role as a constant presence in the storylines of your connections, proving that staying top-of-mind isn't just an option; it's your strategic advantage.

7. Learning and adaptation

LinkedIn isn't just a platform for connections; it's your gateway to an ever-evolving classroom where staying stagnant is not an option. 

57% of the buyer's journey is completed before they even engage with a salesperson. This fact alone should jolt every sales professional out of their comfort zone. It's no longer about regurgitating scripted pitches; it's about engaging prospects with insights that resonate from the first touchpoint.

LinkedIn is a treasure trove of perspectives, debates, and trends that should be on your radar. By actively participating in these discussions, you're not just gaining insights; you're showcasing your willingness to learn and adapt. This willingness is what sets you apart from the masses, positioning you as a salesperson who doesn't just sell but genuinely understands the evolving needs of their prospects.

Your activity on LinkedIn isn't just a virtual pastime; it's an investment in your sales success. By staying attuned to the trends, participating in discussions, and adapting your strategies based on the insights you glean, you're not just a salesperson; you're an agile industry expert.

So, as you engage with LinkedIn, remember that you're not just scrolling through posts; you're cultivating a habit of growth, a commitment to evolution, and a willingness to embrace change that will reverberate through your sales journey. 

Don’t forget these key things

Educate, don't sell

Your LinkedIn posts shouldn't resemble a digital catalog. Instead, craft content that educates, enlightens, or entertains your audience. Share valuable insights, industry trends, and success stories that showcase your expertise. 

The more you position yourself as an educator rather than a seller, the more your audience will engage and respect your posts.

Engage authentically

The heart of LinkedIn is its interactivity. Respond to comments on your posts, engage with your connections' content, and participate in discussions. 

Show your personality, share your opinions, and don't shy away from healthy debates. Authentic engagement builds relationships and strengthens your online presence.

Consistency is key

Don't treat LinkedIn like a one-off campaign; it's an ongoing commitment. Set a posting schedule that works for you and stick to it. 

Consistency not only keeps you top-of-mind for your connections but also demonstrates your dedication to your personal brand. Regular posts showcase your commitment and reinforce your expertise over time.

Closing thoughts

Let's cut to the chase – if you're a salesperson who isn't capitalizing on the power of LinkedIn posts, you're willingly staying in the slow lane while the fast track beckons. 

LinkedIn isn't just another platform; it's your canvas, your megaphone, and your ticket to transformative success. The days of cold calls and stale email templates are waning, making way for a new era where the power lies in your ability to humanize, educate, and connect. 

By embracing the art of regular posting on LinkedIn, you're not just an ordinary salesperson; you're a thought leader, a relationship builder, and a catalyst for change. So, as you embark on this journey, remember that your LinkedIn presence isn't just a checkbox; it's your arsenal for conquering the sales battlefield.

Start posting, start engaging, and start reaping the rewards of being an influential voice in your industry. Your next big deal might be just a post away.

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